The Serai run three luxury travel companies in India, each with their own personality and target market. Without departing too much from the original brands, the task was to refine The Serai logo mark and to bring the sub-brands in-line with modernised logos that can sit as a suite.
Working with Mundi & Co, we delivered a logo suite for all four brands with updated brand guidelines to path the way for their future endeavours. See how it turned out below.
Repton + Mundi & Co