The Artful Green

Branding, Print Design / 2017

The Project Overview:

The Artful Green is the pseudonym for contemporary Gloucester-based artist James Green. With representation among top art retailers and galleries, The Artful Green has been a rising force in the fine-art world, gaining increasing exposure and worldwide sales in recent months.

His style is abstract portraits with an edge – a style that harks back to his street-art influences. James understands the power of branding on all walks of life, and asked Repton to create a logo for consistency among communication items, as well as designing printed materials for shows and exhibitions.

Project Team:

Repton Creative

The Artful Green business card
ArtfulGreen postcards

Promotional postcards and business cards are important leave-behinds at galleries and events.

Photographing the work at James’ studio. Consistent exposure is everything in art.

The Artful Green scene

The collateral has to fit Green’s style when they sit-by-side.

The Artful Green Catalogue spreads
The Artful Green Catalogue spreads

Printed portfolio brochures detail his latest work in a layout where that art takes centre-stage.