Princes Garden Prep

Branding / 2018

The Project Overview:

When the time came for an established Kensington prep school to rebrand, the brief called for a more modern approach to reach a new generation of potential pupils. The aptly named Princes Garden Prep, as their target audience will be the new young Princes, appointed the The Table London to conceptualise a new brand language that would communicate this modern with heritage vision.

Having developed a winning strategy, The Table worked with Repton Creative to bring the concept into reality with a logo design that owns their unique combination of city position and leafy gardens.

Project Team:

Repton Creative + The Table

Princes Garden Scene Outside the Building Facade
Princes Garden Scene Inside the Gardens
Princes Garden Prep Lockup vertical

The school itself is situated in Kensington, complete with beautiful Georgian facade. The big surprise for the visitor occurs when they open the front doors and are met with acres of gardens inside the walls of the central-London campus.

The logo illustrates the importance of growth, and reflects the school’s marriage of city location with a connection to nature. An environment that prepares the children for everything.

Princes Garden Prep Lockup horizontal

Reverse logo and icon set.

Princes Garden Holding site with logo in situ

Example applications with concept straplines.